Displaying episodes 1 - 30 of 60 in total

60 | 2022: grow the funnel

Corey finishes Marketing Like A Media Company and prepares for launch. Chris is getting ready to roll out the Jetboost affiliate program in January. They also talk about goal-setting, 2022 plans, and recording biweekly moving forward.

59 | 2021 Year In Review

Corey and Chris chat about the last year — highlights, wins, losses, learnings, and everything in between.

58 | Vertical vs horizontal SaaS with Brian Casel

Corey and Chris bring on Brian Casel to talk about growing ZipMessage, what he'd do differently today if he was starting from scratch, and recent experiments including freemium.

57 | “Code without tests is bad code”

Corey gets another premium sponsor commitment and shares Black Friday results. Chris recaps No-Code Conf and has an epiphany when it comes to testing software. They also discuss code rewrites, throwing away your MVP, and of course, end with Corey's Crypto Corner.

56 | Competing against free

Corey records the first module for Marketing Like A Media Company and gets airdropped free crypto. Chris contemplates expanding the customer support team. They also talk about the new Calm Fund scout program, Black Friday / Cyber Monday preparation, and free competitors.

55 | Someone should create a SaaS marketing course

Corey feels the pressure to create new course content and pitch premium sponsorships before the holidays. Chris launches a new search feature and Webflow template along with it. They also talk about YNAB's pricing update snafu, emailing Seth Godin, and a tweet by Jon Yongfook about SaaS marketing.

54 | Goodbye MRR notifications

Corey hosts the first Swipe Files Office Hours session. Chris turns off MRR notifications as he works to make Jetboost more of a calm company. They also talk about "skeuomorphism", digital information paradigms, and the merits of keeping a changelog.

53 | The price of entrepreneurship

Corey notices low new member signups for Swipe Files and thinks about how to introduce ways to give people a taste of the membership. Chris deals with some of the not-so-fun realities of running a business. They also talk about platform risk and playing the part of an independent recruiter.

52 | The grind

Corey shares how the membership pricing has resulted in the best month to date. Chris realizes Jetboost has been lacking direction and puts together a roadmap with the team. They also talk about the grind to default alive, strategies when making pricing changes, and dopamine's effect on our ability to work.

51 | Charge more

Corey finally follows the "charge more" advice and rolls out a pricing update for Swipe Files. Chris celebrates the latest Jetboost demo reaching the front page of the Webflow Showcase. They also discuss hiring lawyers and other professional services, giving raises to employees, and how scary DNS is.

50 | Chris the community leader

Corey works on a new membership landing page and plans on rolling out pricing updates. Chris officially releases Jetboost's Dynamic Sorting Booster and a new free Webflow template along with it. They also talk about Webflow's No-Code Conf and managing email list unsubscribes with Smart Subscriber.

49 | Default Alive: One year later

Corey gets ready to ship the Tiny Marketing Ideas newsletter and record his talk for Ad World. Chris rants about chargebacks and other frustrations with operating a SaaS business. They also reminisce about recording the podcast for a year and how things have changed since the first episode.

48 | Shipping September

Corey is heads-down creating newsletter content and begins niching down to SaaS marketing. Chris and the Jetboost team kick off September on a shipping spree. They also talk about energy ebbs and flows and Intuit acquiring Mailchimp for $12B.

47 | Corey Bombs

Corey explores niching down to focus on SaaS marketing and increasing pricing for Swipe Files. Chris shares how Jetboost is growing up. They also talk about MicroAcquires financing partnerships to make acquisitions more accessible.

46 | Indie Hackers of San Diego

Corey makes progress on the Swipe Files "evergreen newsletter" content and considers a way to drip out course content instead of dropping all at once. Chris is taking a break from marketing and working to wrap up a few product updates. They also talk about the first Indie Hackers of San Diego meetup since covid, the advantage of shipping small and shipping fast, and why it's ok to not have a singular, dominant growth channel.

45 | Manifest Destiny

Corey publishes a blog post about his public goals and his time offline at a summer camp. Chris is finding more balance between work and his personal life. They also talk about meeting SavvyCal founder Derrick Reimer in person and the surprising benefits of scheduled team calls.

44 | The almighty H1

Corey shares what he's learned from doing 25 personalized landing page teardowns for clients. Chris announces Dynamic Sorting for Jetboost (coming soon!) and describes the journey he took to get there. They also discuss positioning service businesses vs SaaS products, building a personal brand vs company brand, and a clever marketing hack for free products.

43 | Building and scaling with Derrick Reimer

Corey is off this week, so Chris is joined by Derrick Reimer, founder of SavvyCal. They chat about building and scaling SaaS products, making early hires, onboarding developers, and even indulge in a bit of tech stack discussion.

42 | How to become a calm company

Corey trades notes with another community manager and creates a timeline for course updates. Chris wrestles over how to handle an extremely large potential customer. They also talk about shipping speed, Twitter threads, and building a more calm company.

41 | Chaos in the early days

Corey deals with some dog issues and offers landing page audits. Chris makes a key new hire and is excited to push Jetboost forward faster. They also talk about founder archetypes, handling chaos in the early days, and how to get big customers to let you use their logo.

40 | Founder hobbies

Corey writes his first angel checks and talks about how high the bar is these days for content creation. Chris puts work on the back burner for a week to resolve some personal issues. They also talk about what they do for fun and the dynamics of being an investor with an audience.

39 | Itching to get out

Corey struggles with his own community activity and gives an update on a cohort-based course. Chris successfully ships a major Jetboost update and levels up his Google Analytics skills. They also discuss bootstrapper funding and not feeling all that motivated for work as Covid restrictions end and summer begins.

38 | Irons in the fire

Corey contemplates spending longer, focused time on big projects instead of juggling multiple projects at once. Chris feels like he's currently floundering a bit while jumping from one thing to the next. They also talk about competition, angel investing, and Berkshire Hathaway.

37 | Thinking in public

Corey shares the (candidly disappointing) results of opening enrollment for Swipe Files courses. Chris has a mostly heads down week while working on a big infrastructure update. They also talk about some potential pivots for Swipe Files and paying for SaaS products.

36 | K club and comma club

Corey reaches a Twitter following milestone and opens up enrollment for his courses. Chris celebrates a milestone and ramps up hiring for Jetboost. They also discuss burnout, launching on Product Hunt, and hiring VAs.

35 | Surprisingly calm

Corey tests the waters with a "marketing bootcamp" cohort-based course and begins onboarding a virtual assistant. Chris has a surprisingly calm week. They also answer a listener question about how to evaluate new product ideas.

34 | The hedonic treadmill of MRR

Corey accidentally starts a Twitter growth challenge with 100+ people. Chris ships off the Modkit update and has to send a difficult email to customers. They also talk about the hedonic treadmill of revenue growth and the myth of passive income.

33 | Mo people mo problems

Corey celebrates a year since launching Swipe Files and getting renewal revenue for the first time. Chris shares some struggles he's been facing as Jetboost continues to evolve. They also talk about Basecamp's recent changes regarding company policies and practices.

32 | The internet is not real life

Corey gets back from vacation and brainstorms the Swipe Files roadmap. With support becoming less of a concern, Chris shifts his focus toward marketing. They also talk about founder life as a parent, onboarding surveys, and how the internet is not real life.

31 | Putting money to work

Corey thinks about putting some saved money to work for Swipe Files. Chris has a great week as Noah is off and running on Jetboost support. They also talk about Earnest Capital's upcoming crowdfunding campaign on Wefunder and the viability of a return.

ⓒ Default Alive