Displaying episodes 1 - 30 of 73 in total

73 | Hiring spree

Corey launches a programmatic content experiment on Product Hunt and starts planning the Swipe Files Summit. Chris moved to Chicago and made two new hires! They also talk about a new SaaS project and Webflow Conf.

72 | Bought a new domain

Corey builds a mobile app MVP using the no-code tool Adalo. Chris is continuing to push out small UX updates for Jetboost while preparing for his big move across the country. They also talk about new onboarding flows for SwipeWell and Swipe Files.

71 | Achievement unlocked: First MRR

Corey celebrates getting the first SwipeWell customers. Chris ships a helpful update to Jetboost and brainstorms some content ideas. They also discuss product analytics and being a power user of your own app.

70 | CopywritingPrompts.com

Corey launches CopywritingPrompts.com and experiments with programmatic SEO for SwipeWell. Chris is getting back in the groove, talking to customers, exploring partnerships, and working on new features for Jetboost. They also provide an update on Default Alive Ventures and discuss the opportunity cost of buying a SaaS.

69 | Introducing: Default Alive Ventures

Corey works on a new side project as marketing for SwipeWell. Chris ships an important update to handle subscription changes and works on turning content briefs into articles. They also introduce Default Alive Ventures and talk about SaaS acquisition multiples based on ARR vs SDE.

68 | Emergency Pod: “I’m sorry, I sold the company.”

Corey and Chris were about to close on a deal to acquire a micro SaaS business together until it suddenly fell apart. Listen in to hear what happened and what they’d do differently next time.

67 | $500 MRR

Corey experiments with a $500 MRR Challenge to gain new members. Chris has had to put work on the backburner for a bit while overcoming some challenges at home. They also talk about Elon buying Twitter, NFT launches, and meetups.

66 | What to build for an MVP

Corey onboards the first SwipeWell users on calls and publishes some new blog posts. Chris is only working half-time right now but managed to ship a key stability update for Jetboost. They also how sleep affects productivity and a new indie hacker podcast, Framework Friends.

65 | Do founders get parental leave?

Corey builds a waitlist for SwipeWell and shares the outline for Founding Marketing. Chris gives a short update on how paternity leave is going. They also talk about the woes of tax season, meeting online friends in person, and the discipline to focus on what you work on.

64 | Corey gets into SaaS

Corey announces a new SaaS project. Chris makes a marketing hire and shares some product updates. They also talk about platform risk, outcome oriented communities, and hiring outside of your area of expertise.

63 | Don’t poke the bear

Corey is focused on newsletter content and gives an update on the Swipe Files Job Board. Thanks to a situation with a competitor, Chris’ fire has been re-lit. They also talk about competition and celebrating customer wins.

62 | Founding Marketing

Corey explores a new cohort-based course partnership and reveals a book concept. Chris is working on major product improvements for Jetboost and a brand new booster. They also talk about community engagement and pricing dynamics.

61 | Reaquired!

Corey reacquires Hey Marketers and rebrands it to the Swipe Files Job Board. Chris shares his current struggles with productivity and setting direction for Jetboost. They also talk about burnout, launching on Product Hunt, and Alexis Ohanian’s approach to customer support.

60 | 2022: grow the funnel

Corey finishes Marketing Like A Media Company and prepares for launch. Chris is getting ready to roll out the Jetboost affiliate program in January. They also talk about goal-setting, 2022 plans, and recording biweekly moving forward.

59 | 2021 Year In Review

Corey and Chris chat about the last year — highlights, wins, losses, learnings, and everything in between.

58 | Vertical vs horizontal SaaS with Brian Casel

Corey and Chris bring on Brian Casel to talk about growing ZipMessage, what he'd do differently today if he was starting from scratch, and recent experiments including freemium.

57 | “Code without tests is bad code”

Corey gets another premium sponsor commitment and shares Black Friday results. Chris recaps No-Code Conf and has an epiphany when it comes to testing software. They also discuss code rewrites, throwing away your MVP, and of course, end with Corey's Crypto Corner.

56 | Competing against free

Corey records the first module for Marketing Like A Media Company and gets airdropped free crypto. Chris contemplates expanding the customer support team. They also talk about the new Calm Fund scout program, Black Friday / Cyber Monday preparation, and free competitors.

55 | Someone should create a SaaS marketing course

Corey feels the pressure to create new course content and pitch premium sponsorships before the holidays. Chris launches a new search feature and Webflow template along with it. They also talk about YNAB's pricing update snafu, emailing Seth Godin, and a tweet by Jon Yongfook about SaaS marketing.

54 | Goodbye MRR notifications

Corey hosts the first Swipe Files Office Hours session. Chris turns off MRR notifications as he works to make Jetboost more of a calm company. They also talk about "skeuomorphism", digital information paradigms, and the merits of keeping a changelog.

53 | The price of entrepreneurship

Corey notices low new member signups for Swipe Files and thinks about how to introduce ways to give people a taste of the membership. Chris deals with some of the not-so-fun realities of running a business. They also talk about platform risk and playing the part of an independent recruiter.

52 | The grind

Corey shares how the membership pricing has resulted in the best month to date. Chris realizes Jetboost has been lacking direction and puts together a roadmap with the team. They also talk about the grind to default alive, strategies when making pricing changes, and dopamine's effect on our ability to work.

51 | Charge more

Corey finally follows the "charge more" advice and rolls out a pricing update for Swipe Files. Chris celebrates the latest Jetboost demo reaching the front page of the Webflow Showcase. They also discuss hiring lawyers and other professional services, giving raises to employees, and how scary DNS is.

50 | Chris the community leader

Corey works on a new membership landing page and plans on rolling out pricing updates. Chris officially releases Jetboost's Dynamic Sorting Booster and a new free Webflow template along with it. They also talk about Webflow's No-Code Conf and managing email list unsubscribes with Smart Subscriber.

49 | Default Alive: One year later

Corey gets ready to ship the Tiny Marketing Ideas newsletter and record his talk for Ad World. Chris rants about chargebacks and other frustrations with operating a SaaS business. They also reminisce about recording the podcast for a year and how things have changed since the first episode.

48 | Shipping September

Corey is heads-down creating newsletter content and begins niching down to SaaS marketing. Chris and the Jetboost team kick off September on a shipping spree. They also talk about energy ebbs and flows and Intuit acquiring Mailchimp for $12B.

47 | Corey Bombs

Corey explores niching down to focus on SaaS marketing and increasing pricing for Swipe Files. Chris shares how Jetboost is growing up. They also talk about MicroAcquires financing partnerships to make acquisitions more accessible.

46 | Indie Hackers of San Diego

Corey makes progress on the Swipe Files "evergreen newsletter" content and considers a way to drip out course content instead of dropping all at once. Chris is taking a break from marketing and working to wrap up a few product updates. They also talk about the first Indie Hackers of San Diego meetup since covid, the advantage of shipping small and shipping fast, and why it's ok to not have a singular, dominant growth channel.

45 | Manifest Destiny

Corey publishes a blog post about his public goals and his time offline at a summer camp. Chris is finding more balance between work and his personal life. They also talk about meeting SavvyCal founder Derrick Reimer in person and the surprising benefits of scheduled team calls.

44 | The almighty H1

Corey shares what he's learned from doing 25 personalized landing page teardowns for clients. Chris announces Dynamic Sorting for Jetboost (coming soon!) and describes the journey he took to get there. They also discuss positioning service businesses vs SaaS products, building a personal brand vs company brand, and a clever marketing hack for free products.

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