Corey gets ready to ship the Tiny Marketing Ideas newsletter and record his talk for Ad World. Chris rants about chargebacks and other frustrations with operating a SaaS business. They also reminisce about recording the podcast for a year and how things have changed since the first episode.
Corey and Chris introduce the concept of the show, what to expect, and what it means to be "default alive." Corey talks about how he switched his courses from evergreen to an open/close model and now trying to figure out how to make the Swipe Files membership more valuable. Chris talks about how he mostly did marketing in August and is now switching back to "product mode." They also discuss the pros and cons of transparency and how it's different between software and content businesses.