Corey shares details on the Hey Marketers acquisition and opens enrollment for his two courses. Chris is eager to move forward after a challenging month and reveals who he hired to create Jetboost tutorial videos. They also talk about having a business vs personal bank account, Corey's Hiten Shah interview on Everything Is Marketing, and the nuances of Stripe payouts.
Corey and Chris introduce the concept of the show, what to expect, and what it means to be "default alive." Corey talks about how he switched his courses from evergreen to an open/close model and now trying to figure out how to make the Swipe Files membership more valuable. Chris talks about how he mostly did marketing in August and is now switching back to "product mode." They also discuss the pros and cons of transparency and how it's different between software and content businesses.