35 | Surprisingly calm
Corey tests the waters with a "marketing bootcamp" cohort-based course and begins onboarding a virtual assistant. Chris has a surprisingly calm week. They also answer a listener question about how to evaluate new product ideas.
1 | Default Alive or Default Dead?
Corey and Chris introduce the concept of the show, what to expect, and what it means to be "default alive." Corey talks about how he switched his courses from evergreen to an open/close model and now trying to figure out how to make the Swipe Files membership more valuable. Chris talks about how he mostly did marketing in August and is now switching back to "product mode." They also discuss the pros and cons of transparency and how it's different between software and content businesses.